- A collective of artists and entrepreneurs: "We were born from the Collective of creators of the San Agustín Artistic Laboratory in Havana".
- We always think of our people: "We believe that it is possible to turn dreams into useful products and services."
- We value the priority that the environment has: "We design and produce articles of practical use from mainly scrap and recyclable materials."
- We care about balance: "That we all win, a rational price for the consumer that allows the sustainability of the service offered".
- We feel the need for promptness: "Our way of communicating digitally and we deliver the product to your home."